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The B2B Content
Strategy Blog
In-depth blogs and guides written specifically for B2B SaaS marketers and copywriters.
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AI Content Repurposing: 50 Prompts to Turn a SaaS Webinar into a Month of Content
You spent weeks coordinating that webinar. Don't let the recording gather dust. Here are 50 copy-paste AI prompts to turn your transcript into blogs, emails, and LinkedIn content.
Olivia Cal
Apr 2410 min read
B2B SaaS Website Copy: 9 Rules to Turn Visitors Into Demo Requests
If your website copy sounds like every other SaaS vendor’s website, it’s probably costing you pipeline right now. That means: features stacked on features, jargony headlines, and a vague hero section.
Olivia Cal
Mar 3014 min read
The Best B2B SaaS Content Strategy to Drive Leads in 2026
This b2b SaaS content strategy framework covers content formats, GEO, repurposing, tools, and how to actually measure what matters.
Olivia Cal
Mar 1317 min read
What Is Generative Engine Optimisation (GEO)? A Guide for B2B SaaS Marketers
GEO (Generative Engine Optimisation) is how your brand gets cited by AI tools like ChatGPT.
Olivia Cal
Mar 310 min read
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