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The B2B Content
Strategy Blog
In-depth blogs and guides written specifically for B2B SaaS marketers and copywriters.
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Agentic Search Optimisation: Everything You Need to Know About ASO
You have exactly two years to figure out how to convince a machine to buy your software as a service. Here's why.

Olivia Cal
May 810 min read


Can AI Automatically Generate a Blog Post From a Webinar Transcript?
AI can turn a webinar transcript into a blog post in under a minute. But how do you do it without losing credibility? Here's what you get, and what to do instead.

Olivia Cal
Apr 298 min read


AI Content Repurposing: 50 Prompts to Turn a SaaS Webinar into a Month of Content
You spent weeks coordinating that webinar. Don't let the recording gather dust. Here are 50 copy-paste AI prompts to turn your transcript into blogs, emails, and LinkedIn content.

Olivia Cal
Apr 2410 min read


B2B SaaS Website Copy: 9 Rules to Turn Visitors Into Demo Requests
If your website copy sounds like every other SaaS vendor’s website, it’s probably costing you pipeline right now. That means: features stacked on features, jargony headlines, and a vague hero section.

Olivia Cal
Mar 3014 min read


The Best B2B SaaS Content Strategy to Drive Leads in 2026
This b2b SaaS content strategy framework covers content formats, GEO, repurposing, tools, and how to actually measure what matters.

Olivia Cal
Mar 1317 min read
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