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The B2B Content
Strategy Blog
In-depth blogs and guides written specifically for B2B SaaS marketers and copywriters.
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Agentic Search Optimisation: Everything You Need to Know About ASO
You have exactly two years to figure out how to convince a machine to buy your software as a service. Here's why.
Olivia Cal
May 810 min read


Can AI Automatically Generate a Blog Post From a Webinar Transcript?
AI can turn a webinar transcript into a blog post in under a minute. But how do you do it without losing credibility? Here's what you get, and what to do instead.
Olivia Cal
Apr 298 min read


AI Content Repurposing: 50 Prompts to Turn a SaaS Webinar into a Month of Content
You spent weeks coordinating that webinar. Don't let the recording gather dust. Here are 50 copy-paste AI prompts to turn your transcript into blogs, emails, and LinkedIn content.
Olivia Cal
Apr 2410 min read


Should I Use AI for B2B Content? What SaaS Marketers Need to Know
Should you use AI to write your B2B content? Here's an honest look at what AI does well, what it costs you, and how to use it without losing your readers or your rankings.
Olivia Cal
Apr 1311 min read
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