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The B2B Content
Strategy Blog
In-depth blogs and guides written specifically for B2B SaaS marketers and copywriters.
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Agentic Search Optimisation: Everything You Need to Know About ASO
You have exactly two years to figure out how to convince a machine to buy your software as a service. Here's why.

Olivia Cal
May 810 min read


Can AI Automatically Generate a Blog Post From a Webinar Transcript?
AI can turn a webinar transcript into a blog post in under a minute. But how do you do it without losing credibility? Here's what you get, and what to do instead.

Olivia Cal
Apr 298 min read


AI Content Repurposing: 50 Prompts to Turn a SaaS Webinar into a Month of Content
You spent weeks coordinating that webinar. Don't let the recording gather dust. Here are 50 copy-paste AI prompts to turn your transcript into blogs, emails, and LinkedIn content.

Olivia Cal
Apr 2410 min read


Should I Use AI for B2B Content? What SaaS Marketers Need to Know
Should you use AI to write your B2B content? Here's an honest look at what AI does well, what it costs you, and how to use it without losing your readers or your rankings.

Olivia Cal
Apr 1311 min read


B2B SaaS Website Copy: 9 Rules to Turn Visitors Into Demo Requests
If your website copy sounds like every other SaaS vendor’s website, it’s probably costing you pipeline right now. That means: features stacked on features, jargony headlines, and a vague hero section.

Olivia Cal
Mar 3014 min read


The Best B2B SaaS Content Strategy to Drive Leads in 2026
This b2b SaaS content strategy framework covers content formats, GEO, repurposing, tools, and how to actually measure what matters.

Olivia Cal
Mar 1317 min read


How to Do GEO: A Complete Guide for B2B SaaS (+13 Tactics)
GEO isn't replacing SEO. It's the next layer on top. Learn how to do GEO for B2B SaaS.

Olivia Cal
Mar 915 min read


What Is Generative Engine Optimisation (GEO)? A Guide for B2B SaaS Marketers
GEO (Generative Engine Optimisation) is how your brand gets cited by AI tools like ChatGPT.

Olivia Cal
Mar 310 min read


The Best AI Humaniser for B2B Content (And Why Free Tools Fall Short)
The best AI humaniser for B2B content: this guide will show you what the free tools actually deliver.

Olivia Cal
Feb 2310 min read


How to Spot AI Writing Tells [+AI Words Blacklist 2026]
Is your audience clocking your AI content? Learn the 17 most common characteristics of AI written blog posts in 2026 and how to fix them.

Olivia Cal
Feb 1610 min read


6 Ways to Make AI Content Sound Human: A B2B Guide
AI content fatigue is growing fast. Here are six ways to help you make your AI content sound human.

Olivia Cal
Feb 1310 min read
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