Aren't you bored of snooze-worthy, corporate copy?
It's easy to walk that line of safety in B2B. After all, you've got a hundred and one things to do. It's that safety, though, that keeps you from winning leads and recognition.
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I'm not suggesting you turn your cap backward or pepper your copy with colloquialisms and swear words.
No, my goal is to take your existing brand voice and serve it with a twist.
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How do I do it? First, I'll listen to you. I'll learn your business, audience, products, and services. I'll find out where you (and your audience) is struggling most. Then comes the well-researched, meticulously planned copy or content that captures - and holds - your prospects' attention.
My experience
I studied creative writing at university. The degree wasn't all similes and poetry though; I learned how to write well and discovered the magic of language to stir emotions and influence.
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Over the past decade, I've honed those skills and applied them to my positions in-house and as a self-employed content and copywriter for B2B SaaS companies.
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I've seen poor copy. I've seen what it does to a business. And I want to change that.​
What I do best
The majority of my clients are business to business (B2B) technology organisations. That said, I do dedicate a few hours each week for charities, non-profits, and community interest companies. ​
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Whether you're in artificial intelligence or cyber security, I can help sell your product or make you better known in your industry. However, my topic specialities are hospitality, events, technology, and sustainability.
