B2B content trends have changed
Nowadays, anyone can generate 1,000 words in seconds, but how often do you show up in AI search? That's how B2B SaaS brands are growing in 2026. I'll help you move beyond generic output to create content that builds trust, converts, and closes deals.
Content Strategy & Audits
Content Strategy & Roadmap | Prices from £1,500
I will dig into your competitors, build out accurate buyer personas for the hospitality/event space, map out your keywords (and GEO opportunities), and hand you a 3-month editorial calendar that makes sense for your goals.
What this includes: Deep-dive competitor analysis, buyer persona development, keyword and GEO mapping, and a strategic 3-month editorial calendar.
Content Audit & Refresh | Prices from £800
You probably have a lot of content sitting around doing nothing. I will review your existing blog architecture, find the gaps, and tell you exactly what needs to be consolidated or rewritten to compete in AI-driven search like Google SGE and Perplexity.
What this includes: Full review of your existing blog architecture, content gap analysis, consolidation recommendations, and a hit-list of articles needing an AI-search update.
NOTE: If you are a new client, I offer a smaller audit for free.
Lead Gen & Sales Enablement
Case Studies | Prices from £850
I will interview your best clients (usually takes about 30 to 45 minutes of their time), and write a 1,000-word narrative that highlights the real problem, the solution, and the hard numbers. I also include three social snippets so your team can promote it immediately.
What this includes: A 30–45 minute client interview, a 1,000-word narrative highlighting the problem/solution/ROI, and three social snippets for immediate promotion.
Whitepapers & Ebooks | Prices from £1,850
This is for when you need a serious lead magnet. The price varies depending on length, but it always includes interviewing subject matter experts, heavy industry research, and a tight structure. (Just a heads up, this covers the writing, not the graphic design).
What this includes: Internal subject matter expert (SME) interviews, extensive industry research, structural outline, and writing. (Graphic design not included).
SEO/AEO/GEO optimisation
Search has changed. It’s no longer just about ranking #1 on Google; it’s about appearing in ChatGPT responses, Perplexity citations, and Google’s AI Overviews. I optimise your content for the entire ecosystem:
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SEO (Search Engine Optimisation): Traditional keyword strategy and technical structure to dominate the classic SERPs.
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AEO (Answer Engine Optimisation): Structuring data and FAQs so your brand becomes the definitive answer for voice search and featured snippets.
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GEO (Generative Engine Optimization): Influencing how LLMs (like Claude and Gemini) perceive your brand by building topical authority and entity-rich content.
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Future-proof visibility: While I never neglect SEO, I also write for the generative models that your customers are increasingly using to make buying decisions.
Long-Form SEO Articles (1,500 – 2,000 words) | £550 per article
Well-researched, authoritative pieces that rank well and actually sound like a human wrote them. The price includes topic ideation, technical SEO formatting, and interviewing your internal experts if needed.
What this includes: Interviewing your internal experts (if needed), up to 2,000 words of researched copy, and technical SEO formatting.
Generative Engine Optimisation (GEO) Update | £250 per article
Search is changing. I will take your older, underperforming articles and restructure them so they get picked up by AI engines like ChatGPT and Perplexity. We will add data density, direct answers, and clear summaries to make your brand the cited source.
What this includes: Restructuring one existing article, adding data density, direct answers, and clear bulleted summaries optimized for AI search engines.
Email & Nurture Campaigns
Email | £150 per email
I write punchy, conversion-focused copy that stands out in a crowded inbox and drives action. Get in touch for email marketing, lead magnet, cold outbound, retention and win-back sequences.
What this includes: Sequence strategy, high-conversion body copy, and A/B subject line variations for each email.
AI content humanisaton for B2B SaaS
AI Rewrites & Humanisation | Bespoke price but usually cost effective
Everyone can spot raw AI copy a mile away. It uses words like "delve" and "tapestry," and it completely lacks your brand voice. If you have generated a batch of AI content that needs to be salvaged, I will remove the fluff, inject real industry expertise, and make it readable, engaging, and authoritative.
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What this includes: Complete structural rewrite of of AI content, fluff removal, brand voice alignment, and injection of industry-specific expertise and data.
Video & Webinar Scripts
Explainer & Demo Video Scripts | Prices from £350
A bad script ruins a good video. Whether you are creating a 60-second top-of-funnel promo for LinkedIn or a 3-minute product walkthrough for your help centre, I will write a script that aligns the voiceover perfectly with the visual cues.
What this includes: Concepting, a two-column script format (Audio/Visuals), and pacing checks to ensure it fits your desired runtime.
Webinar Scripts & Run-of-Show | Prices from £600
Webinars are high-converting lead magnets for SaaS, but only if the audience doesn't drop off after ten minutes. I write comprehensive run-of-shows that keep hospitality and event professionals engaged from the intro all the way to the final demo pitch.
What this includes: A slide-by-slide run-of-show, detailed speaker talking points, audience engagement prompts (polls/chat drops), and seeded Q&A questions.
High-conversion website copy
Full Website Copy Overhaul | Prices from £2,500
This is for when your current site isn't converting, or your product has evolved and the messaging is lagging behind. I will rewrite your core pages (typically Home, About, Product/Features, and Pricing) to ensure your value proposition is instantly clear to hospitality and event buyers.
What this includes: Wireframe-friendly copy for core pages, deep-dive messaging strategy, competitor messaging analysis, and multiple variations of H1s and CTAs.
Single Page | Prices from £450
Need just a homepage refresh or a new product feature page? I will edit the existing copy and rebuild it so it flows logically and drives action.
What this includes: Strategic edit of existing copy, new wireframe-friendly copy, and conversion-focused CTAs for one web page.
B2B executive ghostwriting
LinkedIn Ghostwriting (4 Posts) | Bespoke prices
Turning your raw thoughts into high-engagement posts that build your personal brand and drive inbound pipeline. We skip the generic corporate speak and focus on strong, opinionated takes that your network actually wants to read.
What this includes: One 20-minute "Zero-Draft" interview to capture your thoughts for the month, 4 polished LinkedIn posts (perfect for a weekly publishing cadence), and strategic hook/formatting variations.
Op-Eds & Industry Articles | Prices from £650
Crafting compelling, authoritative bylines for top industry publications like Skift, Hospitality Net, or Phocuswire. This isn't PR fluff; it's a sharp, structured argument that positions you as a leading voice in the market.
What this includes: Topic ideation, a 30-minute interview to capture your specific viewpoint, up to 1,200 words of polished copy, and strict adherence to your target publication's editorial guidelines.