My Services

High-authority content. Human-led strategy.

B2B content trends have changed.

Nowadays, anyone can generate 1,000 words in seconds, the value is in the veracity, the voice and the vision. I help hospitality tech and SaaS brands move beyond generic output to create content that builds trust and closes deals.

The human-in-the-loop rescue

The Solution for: Brands using AI that feels... off.

If your AI-generated drafts are sounding robotic, repetitive, or worse, hallucinating data, this is for you.

Fact-checking & citation audit: Ensuring every stat is real and every link is authoritative.
Tone injection: Removing 'AI-isms' and aligning the copy with your unique brand voice.
Data deep-dive: Adding original industry insights that LLMs can’t access.
Result: Content that is safe to publish and actually ranks.

SME-led thought leadership

The Solution for: Establishing your team as industry experts

AI can summarize the internet, but it can’t interview your Head of Engineering or your CEO. I extract the "hidden gems" from your team’s expertise.

Expert interviews: 15–30 minute chats turned into high-performing articles.
Original research reports: Turning your internal data into "citable" industry assets.
Executive ghostwriting: LinkedIn content that sounds like you... only more polished.

High-conversion website copy

The Solution for: Tech that's -too complex- to sell.

While your tech might be complex, your copy doesn't have to be. I use consumer psychology and 10 years of B2B experience to turn browsers into demo bookings.

Landing pages: Focused on the guest experience and manager pain points.
Product descriptions: Translating features into tangible hotelier benefits.
Audit & refresh: A professional health check for your existing site copy.

Social proof & case studies

The Solution for: Proving your ROI.

Social proof is the ultimate trust signal. I handle the end-to-end process of capturing your customer's success stories.

Customer interviews: Professional, friendly outreach to your happy clients.
Compelling storytelling: Turning "we used this software" into a hero’s journey of efficiency.
Result: Sales enablement tools that your team will actually use.