General services
What sets a specialised hospitality tech copywriter apart from a generalist?
Generalists write for everyone; I write for the 'hotel tech stack.' I understand the difference between a legacy PMS and a cloud-native API, and I know how to speak to the pain points of a busy Revenue Manager vs. a Head of Operations.
Do you offer strategy, or just the writing?
I provide both. Many clients come to me with a product but no voice. I help develop content strategies that align with your sales funnel, ensuring your blogs and whitepapers actually move leads toward a demo.
Which areas of travel and hospitality tech do you cover?
My expertise spans leisure, group, and corporate travel business. Property Management Systems (PMS), Guest Experience Platforms, CRS, Booking Engines, Upselling software, and emerging AI solutions for the hospitality and travel sector.
The AI humanising process
What is AI content humanising, and why do I need it?
AI is great at generating bulk text, but it often lacks industry nuance and soul. I take your AI-generated drafts and inject them with real-world hospitality data, interviews, and a brand voice that sounds like a human expert.
Can you fix existing content that isn't performing?
Yes. I offer content audits and refreshes. If you have high-traffic blogs that aren't converting, I optimise the messaging, SEO, and calls-to-action to turn those readers into prospects.
Logistics and collaboration
How does the process work?
We start with a discovery call to nail down your goals. From there, I create an outline, execute the first draft, and provide two rounds of revisions to ensure the final piece is perfect.
What is your typical turnaround time?
For standard articles or case studies, I typically deliver within 7-14 business days. For larger projects like whitepapers or full website rewrites, we’ll agree on a custom timeline during the onboarding phase.
What should I include in a content brief?
A solid brief acts as our roadmap. To get the best results, please include:
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The why: What is the core objective? (e.g., brand awareness, lead generation, or product education).
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The who: A clear description of the target audience, including their specific pain points in the hospitality tech space.
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Key messaging: The 1-3 most important points or takeaways the reader should remember.
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SEO & technical data: Primary keywords, word count expectations, and links to any specific internal resources or data points.
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Call to Action (CTA): What should the reader do next? (e.g., book a demo, download a whitepaper, or sign up for a newsletter).
Do I need a formal template for the brief?
Not necessarily, but it helps! I can provide a simple template for you to fill out, or we can use your internal documents. The goal is clarity. The more specific the brief, the faster the turnaround.
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