Question 1

What is a B2B SaaS content audit?

Accepted Answer

A B2B SaaS content audit is a structured review of a SaaS company's website copy, content strategy, and messaging. It assesses whether your content speaks clearly to your ideal customer, supports the buyer journey from awareness to decision, and is optimised to rank in search. A good audit identifies gaps, weak messaging, poor CTAs, and missed SEO opportunities — and prioritises which issues to fix first.

Question 2

What does Olivia Cal's free content audit include?

Accepted Answer

The free B2B SaaS content audit includes a review of your homepage and key product pages, an assessment of your CTAs and conversion points, an analysis of content coverage across the funnel, a check of SEO fundamentals including keyword targeting and thin content, and an evaluation of tone, clarity, and differentiation. You receive a written PDF with 3–5 prioritised recommendations and a 20-minute debrief call.

Question 3

Who is the content audit for?

Accepted Answer

The free content audit is designed for B2B SaaS companies — particularly those in hospitality tech, event tech, and complex SaaS. It is most useful for SaaS marketers and founders who are getting traffic but not enough conversions, who have relied heavily on AI-generated content and want to know if it is working, or who are about to launch a new product and want specialist eyes on their messaging.

Question 4

Why do B2B SaaS companies need a specialist copywriter?

Accepted Answer

B2B SaaS copywriting requires understanding complex products, long sales cycles, multiple buyer personas, and technical terminology. A specialist B2B SaaS copywriter translates product features into buyer outcomes, positions content to rank in search, and crafts messaging that resonates with sophisticated B2B buyers — without the lengthy onboarding time a generalist would need.

Question 5

How long does the content audit take?

Accepted Answer

After you submit your intake form, Olivia will complete the audit and send you the written PDF within a few business days. The debrief call is 20 minutes and is scheduled at a time that suits you.

Question 6

Do you only work with hospitality and event tech companies?

Accepted Answer

Hospitality and event tech are Olivia's deepest areas of specialism, but she works with B2B SaaS companies across the tech sector. If your product is complex and your buyers are sophisticated, there's a good chance she can help.

Find out why your B2B SaaS content isn't converting

I'll review your key pages, messaging, and B2B SaaS content strategy and show you exactly what to fix.

Ready to see what your B2B SaaS content is really doing?